Google has been watching you shop…both on and offline

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Google has been watching you shop…both on and offline

Google has long tracked shoppers’ activity online. Now it’s stepping up its surveillance and watching them offline, as well.

This means that Google is able to tell when you are shopping at Home Depot or your local grocery store.

They do this by tracking data from various websites and apps such as Google Maps, along with credit and debit card transaction data.

Google is packaging all of that information together and sharing it with marketers to prove that its online ads are prompting people to make purchases, whether they buy online or in a store.

Business Insider’s Hayley Peterson has the full story.

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