The Future of Sports Media is Changing
The sports-media landscape is changing rapidly. As consumers continue to move away from traditional television, sports leagues, their broadcast partner, and their advertising partners need to find creative ways to stay in front of the consumer.
Perhaps no entity has felt the effects of this shift more than ESPN.
Last month, the channel laid off 100 employees, including some highly recognizable on-air talent. For years, the network benefited from being included in every package cable companies offered, forcing those who never watched to still pay over $9 a month as a part of their cable bill.
Speaking at Business Insider’s IGNITION conference a few years ago, IAC chairman Barry Diller saw where the future was headed. “I think the future of television is more fragmentation,” Diller said. “The bundle has no more elasticity in it.”
Business Insider’s Daniel Jason has more on the insights into the future of media from previous IGNITION conferences.